The Climate Awareness-Action Gap
The biggest barrier to us acting on climate change on an individual level is not awareness, but our values and priorities. A study from 2005 concluded that although 92% of Americans is aware the issue, yet in the 14 years since we have barely moved the needle significantly neither politically nor culturally. Many well-meaning groups try to make awareness and outreach their goal to tackle climate change, which unfortunately does not address the core underlying issue.